Thursday, February 5, 2009

Company: Coca-Cola
Target Audience: Everyone who can drink Coke
Persuasive method: The commercial had great digital effects, and a lot of colors, making the commercial visually stimulating. Also, the people might think that the bugs are cute.
Camera shots: There were a lot of up-close angles of the bugs, and I liked the angle of the man when he wakes up. it is a side angle, but it is really close up to his face.
Slogan: Open happiness
Message effectiveness: I thought that the message was not effective because I thought that it was really gross to see bugs crawling on a bottle of coca-cola. I thought that the bugs were cute, but they were still bugs. It didn't make me want a coke at all. I also didn't notice the slogan at the end.

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