Thursday, February 5, 2009

Company: career builder
Target Audience: People who are unemployed, or looking for a new job. probably aimed for young people.
Persuasive method: The commercial used humor of people in bed job situations to attract the audience.
Camera angles: The camera angles were not very unique, but the editing created the image of the woman riding on a sea creature through the ocean. One camera that was interesting was a side angle of a woman sreaming. It was interesting because she moved forward when she screamed.
Slogan: Start building
Message effectiveness: I thought the message was effective becasue it was funny, and it caught my attention. Even though I wasn't in the target audience, I remembered the company name.

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