Company: Budweiser

Target Audience: average income males and females who are in their 30's or older.

Persuasive method: The commercial used humor because the horses were the main characters and they were doing human activities. Also, they used human interest because many people like cute commercials with animals. They also used image recognition because many people know that the Clydesdale horse is the symbol for Budweiser.

Camera shots: Camera shots were used to make the commercial more dramatic. There is a front angle of the brown Clydesdale escaping from the barn, this is an effective angle. There is another side angle of the horse jumping over a ravine which is dramatic. Another effective angle is of the two horses running into the sunset, this makes a great ending to the commercial.

Slogan: Budweiser-The Great American Lager

Message Effectiveness: I liked the commercial, and I knew that the product was Budweiser, but it didn't make me want their product at all, and I didn't remember the slogan. Then again, I probably wasn't in the target audience.